Qanawat is a unique business concept that is taking advantage of potential new market opportunities on the vibrant Information, Communication & Technology (ICT) sector through distribution of Telecom Operators services (Data, GSM, Fixed), launching Mobile Virtual Network Operator, and other ICT products and services in Saudi Arabia, Middle East and Africa through the setup of a highly developed and technology oriented distribution network.

The distribution function is based on the rational of creating a massive retail outlet network, whole sale distribution, Telecom dealers supplying agreements and retail management solutions that would act as an essential link between the two integral parts of the ICT equation, namely suppliers of products and services, and the targeted customers segment, mainly made up of youth customers, characterized with price rationality and utility maximization.